What we believe.
The last decade of marketing spend was allocated against a search model that is quietly being replaced. The next five years belong to teams that understand which surfaces actually answer their buyer's questions — and put real work into winning those surfaces.
We think a single, well-made audit is worth more than a year of retained content effort that nobody measured. We think a fixed price forces a better deliverable than an hourly one. We think if the answer you need is "keep doing what you're doing," we should be honest enough to say so.
Operating principles.
Four commitments that shape every engagement. If any of these are incompatible with your buying process, we're not the right fit — and we'll tell you on the intake call.
- Fixed scope
- The audit is a product. The scope is written down. Changing the scope mid-engagement requires a new agreement — it does not happen quietly on an invoice.
- Senior delivery
- The person who sells the engagement is the person who delivers it. No account manager layer. No junior pyramid.
- Opinionated output
- Every finding has a recommended action. The report is meant to be acted on, not filed. If a recommendation is low-confidence, we say so explicitly.
- No retainer path
- We don't propose ongoing managed services at the review call. If you need implementation help, we recommend specialists we've worked with — we don't take referral fees.
The discipline is the product. Not the retainer after it.
Fit criteria.
We built this practice for a specific buyer — a marketing, SEO, or product lead at a mid-market or enterprise company whose audience is already partially researching in AI tools.
Good fit
- B2B SaaS, fintech, healthcare-tech, and other high-consideration categories
- Companies with existing SEO infrastructure and an internal implementer
- Marketing teams reporting to a CRO or CMO who cares about pipeline influence, not ranking reports
- Buyers who can make a $5,000 decision without a six-person committee
Not a fit
- Pre-product-market-fit startups with under ten customers
- Brands looking for ongoing content production or link building
- Teams that want a 100-point "SXO score" dashboard
- Organizations requiring a three-month procurement cycle for a $5,000 engagement
Get in touch.
Email is the best channel. We read everything that comes in and respond inside one business day.
The engines are changing.
See where you stand.
One audit. Four weeks. Fixed price. If it's not worth it, we refund it.