The Process

Six steps.
Mapped to a calendar.

We do a lot of the heavy lifting before the kickoff call — which means your team spends under three hours total on the engagement.

  1. Step 01 · Day 1–3

    Intake & access

    Short kickoff questionnaire covering priority buyer questions, target personas, competitors, and business goals. Read-only access to GA4, Search Console, and your CMS.

    Your time: ~45 minutes to complete intake + share credentials.

  2. Step 02 · Day 3–10

    Multi-engine crawl

    We run your site through a full technical crawl and test your priority prompts across Google Search, Google AI Overviews, Bing, ChatGPT, Perplexity, Gemini, and Claude — capturing the raw responses and the sources each engine cited.

    What we produce: Raw response log + technical crawl data. Nothing for your team to action yet.

  3. Step 03 · Day 10–17

    Citation & answer-share analysis

    For every prompt, we score who got cited, who got paraphrased, and who got ignored. We reverse-engineer why a given source won — page structure, schema, authoritative off-site mentions, or freshness.

    What we produce: Competitor citation matrix. Gap analysis. A working draft of the finding list.

  4. Step 04 · Day 17–24

    Remediation plan & writing

    Every finding is paired with a specific, implementable fix — schema addition, copy edit, information architecture change, or new asset. We write the report as one cohesive narrative, not a dashboard dump.

    What we produce: Draft report + prioritized backlog. Schema & JSON-LD pack.

  5. Step 05 · Day 24–28

    Delivery & walkthrough

    You receive the final PDF, the CSV exports, and the schema pack. We run a 60-minute review call with your team — we recommend inviting SEO, content, PR, and one engineer.

    Your time: 60-minute call + optional async follow-ups.

  6. Step 06 · Day 28+

    Implementation support (optional)

    For 30 days after delivery, you can send async questions as your team ships the recommendations. If you want us to re-audit after you've implemented, we quote that separately — no retainer.

    Optional next step: Start SXO Monitor at $20/month to track citation lift.

Operating principles

What we won't do.

Good audits are opinionated. Here's what's explicitly out of scope — by design.

No retainer
The audit is a product, not the start of a sales funnel. We will not propose a managed services contract at the review call.
No content production
We'll tell you exactly what to write. We won't write it. You keep the voice, the bylines, and the margin.
No link building
We identify which off-site surfaces move the needle for LLM citations. Acquiring them is not our service.
No vanity scores
There is no "SXO score out of 100" in the report. Those don't correlate with revenue.
Start the clock

Book now.
Have the report by next month.

We take on a limited number of audits per month to protect the four-week delivery SLA.

Get Your $5,000 SXO Audit Review Deliverables