SXO Audit
A 60–90 page report covering SEO, AEO, GEO, and content discoverability — with a prioritized remediation plan and a 60-minute walkthrough call.
Audit Details →
Search Experience Optimization — EST. 2024
Your brand should be cited everywhere.
Ten years ago you optimized for ten blue links. Now you have to earn mentions in Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude — or become invisible. Web Cited audits all of it.
The state of search, 2024–2026
25%
Projected decline in traditional search engine volume by 2026 as users shift to AI assistants.
Source — Gartner, 2024
~60%
Of U.S. Google searches now end without a click to the open web.
Source — SparkToro Zero-Click Study, 2024
3.7B
Monthly visits to ChatGPT — a single generative engine now rivals search traffic.
Source — Similarweb, 2024
~13%
Share of informational queries triggering Google AI Overviews at launch — rising monthly.
Source — Semrush AI Overviews Study, 2024
01 — Definition
What is SXO?
Search Experience Optimization is the discipline of earning visibility across every surface where buyers now look for answers — traditional search engines, answer engines, and generative models.
SEO gets you ranked. AEO gets you answered. GEO gets you cited by AI. SXO makes sure all three happen at once, with messaging that survives when your paragraph is rewritten by a language model.
If a machine can answer the question without you, you lose the customer.
02 — Services
Two ways to work with us.
One deep audit to map your entire discoverability surface. One lightweight subscription to make sure it stays mapped as models, SERPs, and competitors change.
SXO Monitor
Monthly tracking of your citation share across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude — plus alerts when competitors overtake you.
Monitor Details →Re-audit & advisory
For teams that have shipped our recommendations and want a second-pass audit to measure citation lift and re-prioritize. Quoted per engagement.
All Services →
03 — Why Web Cited
We audit the engines, not just the rankings.
Most SEO audits stop at Google. We test the engines your buyers actually use — and measure how each one quotes, paraphrases, or ignores you.
Multi-engine coverage
We test the same prompts across Google, Bing, ChatGPT, Perplexity, Gemini, and Claude so you can see exactly where your competitors are winning citations.
Citation-share scoring
For every buyer question in your category, we score how often your brand is named versus competitors — and what specific content earned the mention.
Fix list, not thought leadership
Every finding ships with the exact change needed — schema, copy edit, page structure, or new asset — ordered by projected impact. No fluff, no retainer upsell.
Ready when you are
See where AI is citing your competitors instead of you.
One payment. One report. Four weeks to delivery. No retainer, no upsell path, no agency hours to burn down.