Search Experience Optimization

Your brand should be cited everywhere.

Ten years ago you optimized for ten blue links. Now you have to earn mentions in Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, Grok, and DeepSeek - or become invisible. Web Cited audits all of it.

Not ready for the full audit? The Free Snapshot checks one engine in five seconds, no card.

Google Search AI Overviews ChatGPT Perplexity Gemini Claude Grok DeepSeek Bing / Copilot

The state of search, 2024-2026

25% Projected decline in traditional search engine volume by 2026 as users shift to AI assistants. Source - Gartner, 2024
~60% Of U.S. Google searches now end without a click to the open web. Source - SparkToro Zero-Click Study, 2024
3.7B Monthly visits to ChatGPT - a single generative engine now rivals search traffic. Source - Similarweb, 2024
74% Of AI-generated shortlists for high-stakes purchases are adopted with no external check - the AI answer is the consideration set. Source - Growth Memo, 2026
01 - Definition

What is SXO?

Search Experience Optimization is the discipline of earning visibility across every surface where buyers now look for answers - traditional search engines, answer engines, and generative models.

SEO gets you ranked. AEO gets you answered. GEO gets you cited by AI. SXO makes sure all three happen at once, with messaging that survives when your paragraph is rewritten by a language model.

If a machine can answer the question without you, you lose the customer.
02 - Services

One product. No retainer.

A single, deep audit that maps your entire discoverability surface: SEO, AEO, GEO, and the off-site pages and records the engines actually quote from. Delivered as three artifacts: a premium PDF report, an interactive Playbook web hub, and a paste-ready Schema Pack.

S01 / $5,000 one-time

SXO Audit

The flagship. One sitewide report across SEO, AEO, GEO, entity, and off-site, with a prioritized fix backlog, a per-page JSON-LD schema pack for up to 25 URLs, the Playbook implementation companion, and 30 days of async Q&A. Often delivered within hours (SLA up to 5 business days).

Audit Details →
S02 / $12,500 one-time

Enterprise

Multi-brand audit covering up to 3 brands. Up to 25 buyer-question prompts per brand across 6 LLM engines plus Bing and Google AI Overview brand-presence checks per brand, schema pack for up to 25 URLs per brand, the Playbook implementation companion per brand, and 60 days of async Q&A. Often delivered within hours (SLA up to 10 business days).

Enterprise Details →
03 - Why Web Cited

We audit the engines, not just the rankings.

Most SEO audits stop at Google. We test the engines your buyers actually use - and measure how each one quotes, paraphrases, or ignores you.

P01

Multi-engine coverage

We test the same prompts across Google, Bing, ChatGPT, Perplexity, Gemini, Claude, Grok, and DeepSeek so you can see exactly where your competitors are winning citations.

P02

Citation-share scoring

LLM answers are non-deterministic - run the same prompt twice and you get different results. We run each prompt three times per engine and report average citation share with 95% confidence intervals. For every buyer question in your category, we score how often your brand is named versus competitors and what specific content earned the citation.

P03

Fix list, not thought leadership

Every finding ships with the exact change needed - schema, copy edit, page structure, or new asset - ordered by projected impact. No fluff, no retainer upsell.

04 - Learn

Learn how AI search decides who gets cited.

Free, sourced guides, no email required. The Learn hub covers the four pillars: AI search visibility, crawler readiness, answer engine optimization, and measurement. Answers settles specific buyer questions, Resources has the hands-on checklists, and Research publishes our own citation studies.

Ready when you are

See where AI is citing your competitors instead of you.

One payment. One report. One prioritized fix list. No retainer, no upsell path, no agency hours to burn down. Or start with the five-second Free Snapshot, or track AI citations monthly with Citation Monitor ($99/mo).