These Terms of Service (the "Terms") govern your access to and use of web-cited.com (the "Site") and the audit and advisory services offered through the Site (the "Services"). The Site and Services are operated by Aliso LLC, a California limited liability company located in Orange County, California, doing business as "Web Cited" ("Web Cited," "we," "us," or "our"). By accessing the Site, submitting an intake form, paying an invoice, or otherwise using the Services, you agree to these Terms. If you do not agree, do not use the Site or Services.
You are entering into these Terms on behalf of yourself and, if you are submitting an intake on behalf of an entity, on behalf of that entity. You represent that you have the authority to bind the entity to these Terms.
1. Acceptance of Terms; Eligibility
You may use the Services only if you can form a binding contract with Web Cited under California law and only in compliance with these Terms and all applicable local, state, federal, and international laws, rules, and regulations. The Services are intended for businesses and business representatives; the Site and Services are not directed to children under 18.
We may modify these Terms from time to time. Material changes will be posted on the Site with an updated "Last updated" date. Your continued use of the Services after a material change constitutes acceptance of the modified Terms.
Definitions. In these Terms, "Business Day" means Monday through Friday, excluding U.S. federal holidays and California state holidays observed in Orange County, California. Other defined terms are introduced in quotation marks at first use and retain their defined meaning thereafter.
2. About Web Cited
Web Cited is the trade name of Aliso LLC, a California limited liability company, with a principal place of business in Orange County, California. Web Cited offers Search Experience Optimization (SXO) audits, including SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) analysis, and related advisory services.
3. Services Description
Web Cited offers two tiers of one-time audit engagements, quoted per engagement:
- SXO Audit: single-brand comprehensive sitewide audit covering SEO + AEO + GEO + entity + off-site, up to 25 URLs, up to 25 buyer-question prompts.
- Enterprise: multi-brand audit covering up to three brands, up to 25 URLs per brand, up to 25 buyer-question prompts per brand.
The exact deliverables for each tier are listed on the Site at /pricing and incorporated into these Terms by reference. Each engagement is fully asynchronous; no sales calls, kickoff calls, or recurring meetings are included unless separately agreed in writing.
3.2 12-Month Monitoring add-on (closed to new purchase)
The 12-Month Monitoring add-on is no longer offered for new purchase as of June 9, 2026. The provisions below continue to govern any add-on purchased before that date.
Web Cited offers an optional 12-Month Monitoring add-on for each audit tier. The monitoring package is a single upfront payment that covers 12 monthly delta reports delivered over 12 months. The first monitoring report is delivered approximately 30 days after the initial audit report. Each subsequent report is delivered approximately 30 days after the previous one. Each monitoring report includes a cumulative Playbook update.
Monitoring add-on fees are quoted per engagement at or after audit purchase and are confirmed on the invoice. Monitoring may be purchased at the same time as the audit (combined invoice) or within three (3) months of the original audit purchase date (separate invoice).
The monitoring add-on is a single, non-refundable payment. Because monitoring reports are generated and delivered incrementally over 12 months, no partial refunds are available for monitoring packages after the first monitoring report has been delivered. If we are unable to deliver a monitoring report due to circumstances within Web Cited's reasonable control, we will deliver the missed report as soon as reasonably possible; the 30-day interval resets from the delivery date of the delayed report. Monitoring cadence targets are targets, not guarantees, and Section 4.6 turnaround remedies do not apply to monitoring delivery intervals.
Each monitoring report re-runs the citation checks from your original audit against the same buyer-question prompts, the same LLM engines, and the same competitors. Monitoring does not re-crawl URLs, re-run SEO checks, or regenerate schema packs. The monitoring scope is limited to citation-share tracking and competitive citation movement.
3.3 Citation Monitor subscription
Web Cited offers a recurring Citation Monitor subscription in two plans, charged monthly in advance via Stripe: Watch at $49 per calendar month and Command at $99 per calendar month. Watch includes up to ten (10) buyer-prompt slots, up to ten (10) site-scan URLs, up to two (2) named competitor slots, and one (1) on-demand re-run per billing month. Command includes up to twenty-five (25) buyer-prompt slots, up to twenty-five (25) site-scan URLs, up to four (4) named competitor slots, four (4) on-demand re-runs per billing month, and per-prompt history. Each subscription covers one (1) domain.
First reading. The first reading of a new subscription is delivered as a full report: per-prompt citation share, competitor landscape, a prioritized fix backlog, and a per-page JSON-LD schema pack for the subscribed site-scan URLs. Web Cited targets delivery of the first reading within seven (7) days of subscription start; this target is not subject to the Section 4.6 turnaround remedies.
Slot changes. Prompt, competitor, and URL slots may be changed at any time by emailing [email protected] (self-serve editing may be offered later). Changes take effect at the next scheduled reading. A swapped prompt begins a new trend history; prior history for the replaced prompt is archived.
Subscription scope. Each weekly Citation Monitor reading runs your buyer-prompt slots across six large language model engines (currently OpenAI ChatGPT, Anthropic Claude, Google Gemini, Perplexity Sonar, xAI Grok, and DeepSeek), with three (3) trials per engine per prompt for variance, against your brand domain and the competitor domains you supply. Prompt transmission and processing. Each weekly reading transmits the buyer prompts and your brand and competitor domains to each of the six LLM vendors over the public internet. These vendors may store, log, or process the prompt under their own policies, including for service improvement, abuse detection, or model evaluation. Prompts may transit or be processed outside the United States: in particular, DeepSeek's default API endpoint is hosted in mainland China; xAI, Anthropic, OpenAI, Google, and Perplexity primarily process in the United States but may use international subprocessors. You are responsible for not including in your buyer prompts any information you are legally or contractually prohibited from disclosing to third-party AI vendors (for example, regulated personal data, attorney-client privileged material, or third-party trade secrets you do not have permission to share). Subscribers concerned about routing buyer prompts through China-region infrastructure may opt out of DeepSeek at subscription start, in which case readings run against the remaining five (5) engines. Opting out of DeepSeek does not change the subscription price. Each reading produces (a) a citation share percentage per engine and per prompt with a 95% Wilson confidence interval, (b) a competitor citation breakdown, (c) a delta versus the previous reading, and (d) a rolling trend accessible from your private report links.
Cadence. One automatic reading runs approximately every seven (7) days, anchored to your subscription start weekday. You may additionally request on-demand re-runs up to your plan's monthly allowance (one for Watch, four for Command); requests beyond the allowance are declined until the next billing month and do not roll over. Monthly site re-scans of your URL slots refresh the fix list.
Auto-renewal and cancellation. The subscription auto-renews each month on your billing anniversary date until cancelled. You may cancel at any time from the Stripe-hosted billing portal accessible from each monthly email or by emailing hello@web-cited.com with the subject "Cancel Citation Monitor". Cancellation takes effect at the end of the current billing month: future readings and future charges stop, but the in-progress month's reading remains available to you, and no prorated refund is issued for the current month. Cancellations are processed within one (1) Business Day of receipt; if your billing date passes before the cancellation is processed, the next month's charge will be refunded as a goodwill exception. See Section 4.8 for the full cancellation mechanics.
No refunds. The Citation Monitor subscription is a recurring service billed monthly. Once a reading has been generated and made available to you within a billing month, that month's charge ($49 Watch, $99 Command) is non-refundable except as required by applicable law. The Section 4.5 work-commencement-trigger and the Section 4.6 turnaround remedies do not apply to the Citation Monitor subscription. The Section 4.7 deliverable-acceptance clause does not apply to the Citation Monitor; each reading is deemed accepted upon delivery.
Relationship to custom engagements. One-time audits and multi-brand portfolio audits remain available as separately scoped engagements under Section 3.1, quoted per engagement. The Citation Monitor first reading includes the report, fix backlog, and schema pack deliverables; custom engagements differ in scope (multiple brands, bespoke prompt sets, one-time delivery) rather than methodology.
Web Cited may, in its sole discretion, modify the Services, add or remove tiers, or change tier scopes. Material scope changes affecting an engagement already invoiced will be communicated by email; you will have the option to accept the change, request a refund of any unused fees, or proceed under the original scope. Web Cited will process any refund elected under this paragraph within fifteen (15) Business Days of receipt of your election.
4. Intake, Scope, Fees, and Payment
4.1 Intake
You submit an audit intake by completing the form at /start. By submitting the intake, you confirm the accuracy of the information provided, including your authority to authorize an audit of the brand or brands listed.
4.2 Scope confirmation
After receiving an intake, Web Cited will reply by email with a scope confirmation (the "Scope Confirmation") that restates the brands, URLs (where applicable), buyer questions, competitors, and tier price for the engagement. The Scope Confirmation is a receipt for the agreed scope of the purchase; it is not the operative contract. These Terms remain the operative contract for all engagements. Payment of the corresponding invoice constitutes your acceptance of the scope, fee, and turnaround documented in the Scope Confirmation. In the event of any conflict between these Terms and a Scope Confirmation, the order of precedence in Section 19.2 controls.
4.3 Fees
Fees are listed on the Site, are quoted in U.S. dollars, are exclusive of any applicable taxes, and are payable in full upon receipt of the invoice or charge. Subscription pricing as of June 9, 2026 is set out in Section 3.3 ($49 Watch, $99 Command per calendar month). Custom engagement fees (one-time audits and multi-brand portfolios) are quoted per engagement based on brand count and scope. We reserve the right to change prices at any time; published prices apply to engagements scoped, and to subscriptions started or renewed, after the price change takes effect.
International customers and tax. Customers located outside the United States are responsible for any applicable value-added tax (VAT), goods-and-services tax (GST), digital services tax, or other consumption or transaction tax that may apply to the engagement in their jurisdiction. Web Cited does not collect or remit non-U.S. consumption taxes. Payments to Web Cited must be made free and clear of any deductions for withholding taxes; if applicable law requires you to make a deduction or withholding from any payment to Web Cited, you will increase the payment so that Web Cited receives the full amount it would have received absent the deduction. Foreign-currency conversion charges, cross-border transaction fees, and chargeback fees imposed by your card-issuing bank or payment provider are not deducted from Web Cited's stated fees; those costs are yours.
4.4 Payment terms
Invoices are issued through a third-party payment processor (Stripe, Inc.). Payment is due upon receipt unless otherwise agreed in writing. We do not store payment card data; payment data is handled by Stripe under Stripe's terms and privacy policy. Web Cited is not responsible for the acts, omissions, fees, or service interruptions of Stripe or any other third-party payment processor. Your relationship with Stripe is governed by Stripe's own terms of service and privacy policy.
4.5 Refunds and work-commencement trigger
Audit work is deemed commenced upon the earlier of (a) the start of automated crawling on the audited brand's site, or (b) twenty-four (24) hours after Stripe confirms payment, whichever comes first. The fee is non-refundable after the work-commencement point, except as required by applicable law or by the partial-refund clause below. If we are unable to complete the audit due to circumstances within Web Cited's reasonable control (for example, a sustained pipeline outage that prevents delivery within thirty (30) days of payment), we will, at your election, either (i) issue a partial refund reflecting the portion of the engagement not yet completed at the time of cancellation, as determined by Web Cited acting reasonably and in good faith, or (ii) deliver the audit when reasonably possible.
4.6 Turnaround
Published turnaround windows (SXO Audit: 5 Business Days; Enterprise: 10 Business Days, each from the date of payment) are targets, not guarantees. We will use commercially reasonable efforts to meet the published window. If we miss a published window by more than two (2) Business Days for reasons within our reasonable control, we will at our option apply a credit equal to ten percent (10%) of the engagement fee against a future engagement, or, at your election, refund a corresponding portion of the engagement fee. Credits and refunds issued under this Section 4.6 are the exclusive remedy for turnaround delays and do not stack with refunds available under Section 4.5; in no event will a single engagement give rise to remedies under both Sections combined exceeding 100% of the engagement fee.
4.7 Deliverable acceptance
Following Web Cited's delivery of the engagement deliverables, you have fourteen (14) Business Days to provide written notice of any material defects in scope or execution (a "Defect Notice"). A Defect Notice must (a) be sent by email to hello@web-cited.com with the subject "Defect notice", (b) identify the engagement, (c) describe the defect with reasonable specificity, and (d) reference the deliverable section or finding at issue. A "material defect" means a failure of a deliverable to substantially conform to the scope set out in the Scope Confirmation under Section 4.2. Disagreement with a recommendation, prioritization, or analytical judgment, or a desire for additional analysis beyond the original scope, is not, by itself, a material defect. If Web Cited receives a timely Defect Notice, Web Cited will cure the defect within ten (10) Business Days of receipt. If no Defect Notice is received within the fourteen (14) Business Day window, the deliverables are deemed accepted. After acceptance (whether by timely cure of a Defect Notice or by passage of the window), any further work, including additional analysis, additional URLs, additional brands, additional prompts, or revisions outside the original scope, constitutes a new engagement subject to a separately scoped fee.
4.8 Subscription cancellation
This Section 4.8 applies to the Citation Monitor subscription under Section 3.3. It does not apply to one-time audit engagements (Section 3.1) or to the 12-Month Monitoring add-on (Section 3.2), each of which is governed by its respective section.
How to cancel. You may cancel an active Citation Monitor subscription at any time by either (a) using the "Cancel subscription" link in any monthly email or in the Stripe-hosted billing portal accessible at https://billing.stripe.com (or such successor URL as Web Cited may publish), or (b) emailing hello@web-cited.com with the subject "Cancel Citation Monitor" from the email address associated with the subscription.
When cancellation takes effect. Cancellation takes effect at the end of the current billing month, defined as the calendar day immediately preceding your next monthly billing anniversary. The in-progress month's reading remains available to you until the end of the billing month, and Section 9 confidentiality protections continue to apply to the readings indefinitely.
No proration; no refund for partial months. Web Cited does not prorate the monthly charge ($49 Watch, $99 Command) for cancellations made mid-month. You will not be refunded any portion of the current month's charge upon cancellation, regardless of when in the billing cycle the cancellation is processed. This is consistent with industry-standard practice for monthly software subscriptions and is the consideration for the cancel-anytime flexibility provided in Section 3.3.
Goodwill exception for processing-delay charges. If Web Cited receives a cancellation request and the next monthly billing anniversary passes before the cancellation is processed (resulting in a charge for a month after cancellation was requested), Web Cited will refund that subsequent month's charge as a goodwill exception, provided the cancellation request was received in good faith and before the disputed billing date.
Failed payment retries. If a monthly Citation Monitor charge fails (for example, expired card, insufficient funds, or 3D Secure challenge unmet), Stripe's standard Smart Retries logic applies: typically up to four (4) retry attempts over fourteen (14) days. If all retries fail, the subscription is automatically suspended and you will be notified by email. The subscription resumes upon successful payment of the missed month. If the suspended period exceeds thirty (30) days, the subscription is cancelled automatically, with no obligation on either party to reinstate.
Effect of cancellation on stored data. Cancellation does not, by itself, delete your stored readings, your subscription metadata, or your CRM record. Deletion of stored data is governed by Section 5.6 (Customer Content deletion) and may be requested at any time, including alongside or after a subscription cancellation, via the mechanism set out in Section 5.6.
5. Customer Responsibilities and Customer Content
5.1 Authority and accuracy
You represent and warrant that you have the right and authority to (a) submit the intake, (b) authorize Web Cited to crawl, query, and analyze the brand websites and related public content listed in the intake, and (c) provide any URLs, buyer questions, competitor data, or other materials submitted to Web Cited (collectively, "Customer Content"). You further represent that the Customer Content is accurate, lawful, and does not infringe any third-party rights.
5.2 Customer Content license
You grant Web Cited a non-exclusive, worldwide, royalty-free license to access, use, copy, store, and process Customer Content solely for the purpose of performing the Services. This license terminates when the engagement deliverables are issued, except for retention as necessary for record-keeping, compliance, and Web Cited's internal aggregated analytics described in Section 8.
5.3 Compliance
You are responsible for ensuring that your use of the Site and any deliverables complies with all laws and contracts that apply to you or your business, including any obligations to inform third parties whose content is referenced in your audit.
5.4 Prohibited uses
You may not use the Services to:
- Audit a brand or website for which you do not have authority to commission an audit;
- Reverse engineer, decompile, or attempt to derive the source code or methodology of the Services beyond what is plainly disclosed in deliverables;
- Resell, sublicense, or otherwise commercially exploit the Services without Web Cited's prior written consent;
- Submit content that is unlawful, infringing, defamatory, or that contains malicious code;
- Interfere with or disrupt the Site, the Services, or Web Cited's infrastructure;
- Use the Site or Services to impersonate any person or entity;
- Publish, disclose, or otherwise make available to any third party any comparative analysis of Web Cited's methodology, prompt grid, scoring rubric, sample deliverables, or benchmark results against any competing service, in any public forum (including but not limited to blogs, white papers, podcasts, conference presentations, social-media posts, or comparative review platforms), without Web Cited's prior written consent. You may share deliverables internally within your organization (per the license in Section 8.3) without restriction; this prohibition applies only to public-facing comparative publication.
5.5 Regulatory compliance
You are solely responsible for ensuring that your implementation of any audit recommendation complies with applicable industry-specific regulatory requirements, including but not limited to FDA, FTC, FINRA, HIPAA, GDPR, CCPA, and any sector-specific advertising, disclosure, or labeling rules. Audit recommendations are technical and content recommendations; they are not regulatory compliance guidance. If your industry or jurisdiction imposes specific requirements on advertising claims, schema markup content, comparative claims, or disclosures, you are responsible for adapting any audit recommendation accordingly.
5.6 Customer Content deletion rights
You may request deletion of Customer Content from Web Cited's systems at any time by emailing hello@web-cited.com. Web Cited will delete the requested Customer Content within thirty (30) days of receipt, except for materials Web Cited is required or permitted to retain for legal, tax, audit, accounting, or dispute-resolution purposes (typically up to seven (7) years for financial records). The Privacy Policy at /privacy describes specific retention periods by data category. Deletion of Customer Content does not retroactively un-deliver any audit deliverable; the deliverables you have already received remain yours under the license in Section 8.3.
6. Deliverables, Audit Accuracy Disclaimer, Service Availability
6.1 Deliverables and Playbook retention
For each engagement, Web Cited delivers the artifacts published on the Site for the corresponding tier as of the date of payment. Typical artifacts include a printable audit report PDF, an interactive Playbook web hub at a private URL (Audit and Enterprise tiers), and a Schema Pack zip of paste-ready JSON-LD blocks. The Playbook is hosted at a private URL for twelve (12) months from the delivery date. After 12 months, Web Cited may take the URL offline; we will retain a copy of the rendered content in our archives for an additional twelve (12) months and can re-publish the Playbook at the original or a new URL upon request. After 24 months from delivery, the rendered Playbook content may be deleted from Web Cited's systems unless a separate retention agreement applies.
6.2 Async follow-up window
Each engagement includes a tier-specific async follow-up window (SXO Audit: 30 days; Enterprise: 60 days, each from delivery). During the window, Web Cited will respond to clarifying questions about the deliverables by email within one (1) Business Day. Outside the window, follow-up support is available as a separately scoped paid engagement.
6.3 Audit accuracy disclaimer; experimental technology
The Services rely on rapidly-evolving generative AI and large language model technologies that are inherently experimental, non-deterministic, and subject to vendor model changes outside Web Cited's control. Search engine and generative engine outputs change over time and may differ between sessions, regions, devices, accounts, and model versions. Web Cited makes no warranty that audit findings are exhaustive, current as of any specific date after delivery, repeatable in any individual user session, or that implementing audit recommendations will produce any specific business outcome (including but not limited to citation share, ranking change, traffic change, or revenue change). Deliverables represent Web Cited's good-faith analysis as of the audit date based on the data sources and model versions available at that date. You assume the risk that subsequent model changes, vendor outages, or evolving methodology may change what a comparable audit would surface tomorrow.
6.4 Informational analysis; non-reliance
Deliverables are informational analyses, not recommendations of fact, legal advice, financial advice, accounting advice, regulatory advice, or medical advice. Audit findings are not guarantees and are not a substitute for professional judgment in any field. You exercise independent business judgment in implementing or relying on any audit finding. Web Cited makes no representation that the deliverables are appropriate or sufficient for any specific decision, transaction, or use case. You agree that audit findings inform, but do not solely determine, your business decisions; final implementation choices and their consequences are yours.
6.5 Service availability
Web Cited does not guarantee uninterrupted or error-free operation of the Site or the Services. Scheduled maintenance, third-party service outages (including but not limited to LLM providers, search-engine APIs, payment processors, hosting providers, and DNS providers), force majeure events, and routine engineering changes may interrupt access to the Site or delay delivery of audits. Web Cited has no obligation to provide any specific uptime, latency, or availability commitment for the Site itself.
6.6 No monitoring obligation absent a monitoring package
Unless you have purchased a 12-Month Monitoring add-on under Section 3.2 or a Citation Monitor subscription under Section 3.3, Web Cited has no obligation to monitor or report on changes to your site, your brand, your competitors, the cited engines, or third-party services after delivery, except as expressly covered by the tier-specific async follow-up window in Section 6.2. If you have purchased a 12-Month Monitoring add-on, Web Cited's monitoring obligation is limited to the 12 monthly delta reports described in Section 3.2 and does not extend to re-crawling, re-auditing, or schema pack updates. If you have purchased a Citation Monitor subscription, Web Cited's monitoring obligation is limited to the weekly automatic readings, the monthly site re-scan, and the plan's on-demand re-run allowance as described in Section 3.3. Re-audits beyond that scope are available as separately scoped paid engagements.
6.7 Third-party providers
The Services rely on third-party data providers, search-engine APIs, large language model APIs, and other vendor services (including but not limited to OpenAI, Anthropic, Google, Perplexity, xAI, DeepSeek, DataForSEO, Stripe, Resend, HubSpot, and Cloudflare). Web Cited is not responsible for the accuracy, completeness, availability, latency, pricing, or outputs of any third-party provider. Failures, model changes, pricing changes, or service interruptions by any third-party provider that affect audit findings, deliverable timing, or Site availability are outside Web Cited's reasonable control.
6.8 Algorithm and ecosystem changes
Audit findings, recommendations, and impact projections are based on the state of search engines, generative engines, large language models, and the broader citation ecosystem at the time of the audit. These platforms change continuously and unpredictably, including changes to ranking algorithms, citation patterns, AI Overview surfaces, model versions, retrieval systems, and the data sources each engine consults. Web Cited makes no representation or warranty that any cited finding, ranking, citation share, prompt-response pattern, or impact projection will persist over time. You acknowledge that platform-side changes may render specific recommendations partially or fully obsolete. Re-audits, refreshes, monitoring, and updated Playbooks reflecting subsequent platform behavior are separately scoped paid engagements; Web Cited has no obligation under these Terms to provide any of the foregoing absent a separately scoped engagement.
7. Warranties and Disclaimers
EXCEPT AS EXPRESSLY STATED IN THESE TERMS, AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SITE AND THE SERVICES (INCLUDING ALL DELIVERABLES) ARE PROVIDED "AS IS" AND "AS AVAILABLE." WEB CITED DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, AVAILABILITY, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING OR USAGE OF TRADE.
WEB CITED DOES NOT WARRANT THAT THE SITE OR SERVICES WILL MEET YOUR REQUIREMENTS, OPERATE WITHOUT INTERRUPTION OR ERROR, OR PRODUCE ANY PARTICULAR RESULT OR BUSINESS OUTCOME. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES; IN THOSE JURISDICTIONS, THE FOREGOING DISCLAIMERS APPLY TO THE MAXIMUM EXTENT PERMITTED.
8. Intellectual Property
8.1 Customer IP
You retain all right, title, and interest in and to Customer Content. Nothing in these Terms transfers ownership of your trademarks, copyrighted content, business data, or any other intellectual property to Web Cited, except for the limited license described in Section 5.2.
8.2 Web Cited IP
Web Cited retains all right, title, and interest in and to (a) the Site and its design, code, and content (excluding Customer Content); (b) the Services, including the audit methodology, the prompt grids, the scoring rubrics, the Schema Pack templates, the Playbook software and templates, and the report formats; (c) all data Web Cited collects, generates, or aggregates in the course of performing the Services across customers, in anonymized and de-identified form; and (d) all improvements, derivative works, and aggregated insights derived from the Services.
8.3 Deliverable license to customer
Subject to your full payment of the engagement fee, Web Cited grants you a perpetual, worldwide, non-exclusive, royalty-free license to use the deliverables (the audit report PDF, the Playbook content as rendered for your engagement, and the Schema Pack zip) for your internal business purposes, including implementing the recommendations on the audited brand's websites and sharing the deliverables with: (a) your employees, contractors, and consultants; (b) your investors, prospective investors, M&A counterparties, and their advisors, in connection with due diligence or a transaction; (c) your wholly-owned subsidiaries, parents, and affiliates; and (d) any successor-in-interest by merger, acquisition, or operation of law. Each recipient must agree to confidentiality obligations no less protective than these Terms before receiving the deliverable. The license is otherwise non-transferable, and the deliverables may not be resold, sublicensed, or made publicly available without Web Cited's prior written consent.
8.4 Aggregated insights
Web Cited may use anonymized, de-identified, and aggregated insights from your engagement (for example, statistics across all audits about the prevalence of specific schema gaps or citation patterns) to improve the Services and to publish industry analysis, provided that no such use identifies your business, your audited brands, or your Customer Content.
8.5 Feedback
If you provide Web Cited with feedback or suggestions about the Services or deliverables, you grant Web Cited a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate the feedback into the Services without obligation to you.
9. Confidentiality and Data Security
9.1 Confidentiality
Each party may disclose to the other information that is marked or reasonably understood to be confidential ("Confidential Information"). Each party agrees to (a) protect the other party's Confidential Information using at least the same degree of care it uses to protect its own confidential information, and in no case less than reasonable care; (b) use Confidential Information only as necessary to perform under these Terms; and (c) not disclose Confidential Information to any third party except to employees, contractors, or advisors who have a need to know and who are bound by confidentiality obligations no less protective than this Section.
Confidential Information does not include information that (a) is or becomes publicly available without breach of these Terms; (b) was known to the receiving party prior to disclosure; (c) is rightfully obtained from a third party not under a confidentiality obligation; or (d) is independently developed without use of the disclosing party's Confidential Information.
Each party may disclose Confidential Information if compelled by law, provided it gives the other party prompt notice (where legally permitted) and reasonable opportunity to object.
9.2 Data security
Web Cited implements industry-standard administrative, technical, and organizational safeguards designed to protect Customer Content against unauthorized access, disclosure, alteration, or destruction. These safeguards include TLS encryption in transit, encryption at rest where supported by the underlying vendor, role-based access controls on operational systems, vendor security reviews of subprocessors, and prompt patching of known vulnerabilities in production infrastructure. No security measure is perfect; Web Cited does not guarantee that Customer Content cannot be accessed by an unauthorized party as a result of an event outside Web Cited's reasonable control.
10. Privacy Policy
Your use of the Site and Services is also governed by Web Cited's Privacy Policy at /privacy, which is incorporated into these Terms by reference. The Privacy Policy describes what information Web Cited collects, how it is used, with which subprocessors it is shared, how long it is retained, and how you can exercise your rights with respect to it.
11. Publicity
Web Cited will not publicly identify you as a customer (by name, logo, or factual description of the engagement) without your prior affirmative written consent. You may grant consent by emailing hello@web-cited.com with the subject "Publicity consent", specifying the scope of consent (for example, name-only, logo-only, name + logo, case-study quotation, etc.) and any limits (for example, "Site only, no third-party redistribution"). Consent may be withdrawn at any time by emailing the same address with the subject "Publicity consent withdrawn". Until consent is granted, Web Cited will treat the existence and details of your engagement as Confidential Information under Section 9.
Anonymized aggregate statistics. Web Cited may use anonymized, aggregate engagement statistics that do not identify any individual customer (for example, "more than 50 audits delivered across the compliance vertical in 2026") without consent, including in marketing materials and investor communications. Aggregate statistics that could re-identify a specific customer through context (for example, the only customer in a small industry segment) are treated as identifying for purposes of this Section and require consent.
Withdrawal of consent. Following a withdrawal-of-consent notice, Web Cited will remove or redact identifying references on assets Web Cited controls (its website, its archived sales decks, its case study materials) within thirty (30) days. Web Cited is not obligated to retract third-party redistributions, already-printed materials, content embedded in already-distributed videos or presentations, or copies held by individual viewers; that content is outside Web Cited's reasonable control. Future identifying use of your name and logo will stop on receipt of the withdrawal notice.
12. Limitation of Liability
To the maximum extent permitted by law:
(a) No indirect damages. Neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, business opportunities, or goodwill, regardless of the theory of liability and even if the party has been advised of the possibility of such damages.
(b) Liability cap. Each party's total cumulative liability arising out of or relating to these Terms or the Services, regardless of theory, will not exceed the greater of (i) the total fees actually paid by you to Web Cited under these Terms in the twelve (12) months immediately preceding the event giving rise to the claim, or (ii) the fees paid by you for the specific engagement giving rise to the claim. This formulation ensures the cap floor reflects what you paid for the engagement at issue, even if the claim accrues more than twelve months after that engagement.
(c) Carve-outs. The limitations in Sections 12(a) and 12(b) do not apply to (i) a party's indemnification obligations under Section 13; (ii) a party's breach of confidentiality obligations under Section 9; (iii) your obligations to pay fees that are due and owing; or (iv) liabilities that cannot be limited or excluded under applicable law.
(d) Third-party providers. Without limiting subsections (a) and (b), Web Cited's liability for any failure, error, latency, outage, change in pricing, or other unavailability of the third-party providers identified in Section 6.7, and for any platform-side change of the kind described in Section 6.8, is in all events subject to the limitations and cap set forth in this Section 12. Any such third-party or platform event is treated as a circumstance outside Web Cited's reasonable control for purposes of these Terms.
13. Indemnification
By you. You will defend, indemnify, and hold harmless Web Cited and its officers, members, employees, contractors, and agents from and against any third-party claim, demand, suit, or proceeding (a "Claim") arising out of or related to (a) your breach of these Terms; (b) your Customer Content; (c) your unlawful implementation of any deliverable, or your material modification or misuse of a deliverable, or your implementation of a deliverable contrary to documented instructions from Web Cited or contrary to applicable industry-specific regulatory guidance (including but not limited to FDA, FTC, FINRA, HIPAA, GDPR, and CCPA guidance) that you knew or reasonably should have known applied to your use; or (d) your gross negligence or willful misconduct.
By Web Cited. Web Cited will defend, indemnify, and hold harmless you and your officers, employees, contractors, and agents from and against any Claim alleging that the Services as delivered infringe a third party's U.S. patent, copyright, or trademark, provided that (a) you give prompt notice of the Claim; (b) Web Cited has sole control of the defense and settlement; and (c) you provide reasonable cooperation. Web Cited's indemnification obligation does not extend to Claims arising from (i) your modification of deliverables; (ii) your combination of deliverables with other materials not provided by Web Cited; or (iii) Customer Content. Cap. Notwithstanding any other provision of these Terms, Web Cited's aggregate liability under this "By Web Cited" indemnification obligation, for all Claims combined, will not exceed two (2) times the fees paid by you to Web Cited for the engagement giving rise to the Claim in the twelve (12) months preceding the Claim. This cap is in addition to, and is read independently of, the overall liability cap in Section 12.
14. Term and Termination
These Terms are effective on your first use of the Site or Services and remain in effect until terminated.
Either party may terminate these Terms at any time on written notice; however, termination does not affect (a) any engagement currently in progress that has been paid for in full (which proceeds under these Terms as in effect at the time of payment); (b) any obligations that by their nature survive termination, including Sections 4.7 (Deliverable acceptance, to the extent the acceptance window has not yet closed at termination), 5.2 (Customer Content license, to the extent necessary for record retention), 5.5 (Regulatory compliance), 5.6 (Customer Content deletion rights), 6.3 (audit accuracy disclaimer), 6.4 (non-reliance), 6.5 (Service availability), 6.6 (No monitoring obligation), 6.7 (Third-party providers), 6.8 (Algorithm and ecosystem changes), 7 (Warranties and Disclaimers), 8 (Intellectual Property), 9 (Confidentiality and Data Security), 11 (Publicity, with the opt-out remaining available post-termination), 12 (Limitation of Liability), 13 (Indemnification), 15 (Governing Law), 16 (Arbitration), 17 (Export Control), 18 (Intellectual Property Concerns), and 19 (General Provisions).
15. Governing Law and Jurisdiction
These Terms and any dispute arising out of or relating to these Terms or the Services are governed by the laws of the State of California, without regard to its conflict-of-laws principles. Subject to Section 16, any dispute that is not subject to mandatory arbitration shall be brought exclusively in the state or federal courts located in Orange County, California, and the parties consent to personal jurisdiction in those courts.
16. Binding Arbitration; Class Action Waiver
16.1 Agreement to arbitrate
Any dispute, claim, or controversy arising out of or relating to these Terms, the Site, or the Services (each, a "Dispute") that is not resolved within sixty (60) days of written notice will be resolved by binding arbitration administered by the American Arbitration Association ("AAA"). Web Cited intends the AAA Commercial Arbitration Rules then in effect to apply, because the Services are designed for businesses and business representatives (Section 1). However, the AAA itself determines which set of rules applies to a particular Dispute. If the AAA determines that the AAA Consumer Arbitration Rules apply (for example, because the user is an individual consumer), those rules will govern instead. The arbitration will be conducted by a single arbitrator. The seat of arbitration will be Orange County, California. The arbitration will be conducted in English. The arbitrator's award is final and binding and may be entered as a judgment in any court of competent jurisdiction.
16.2 Class action waiver
Each party waives any right to participate in a class, collective, consolidated, or representative action against the other party, or to act as a class representative or class member in any class proceeding. The arbitrator may not consolidate more than one party's claims or otherwise preside over any form of representative or class proceeding.
16.3 30-day opt-out
You may opt out of the agreement to arbitrate in Section 16.1 (and the class action waiver in Section 16.2) by emailing hello@web-cited.com with the subject "Arbitration opt-out" within thirty (30) days of the date you first agreed to these Terms. The opt-out email must include your full legal name, the email address used to submit any intake form to Web Cited, and the date you agreed to these Terms. Opting out does not affect any other provision of these Terms.
16.4 Small claims carve-out
Either party may bring an individual action in a small claims court of competent jurisdiction (in California, the small claims court has jurisdiction over claims up to the amount specified in California Code of Civil Procedure section 116.221) instead of arbitration, provided the action remains in small claims court and is not removed or appealed to a court of general jurisdiction.
16.5 Carve-outs
The agreement to arbitrate does not apply to (a) actions to compel arbitration or to enforce an arbitration award; (b) claims for injunctive relief to protect intellectual property rights or confidentiality, which may be brought in any court of competent jurisdiction; (c) the small claims action described in Section 16.4; or (d) any claim that cannot, by law, be subject to arbitration.
16.6 Costs
Each party bears its own costs and attorneys' fees in arbitration unless the arbitrator awards otherwise pursuant to applicable law.
16.7 Jury trial waiver
To the extent any Dispute is resolved in a court of law (whether because the Dispute falls within a Section 16.5 carve-out, because you exercised the Section 16.3 thirty-day opt-out, because a court of competent jurisdiction declines to enforce the agreement to arbitrate in this Section 16 in whole or in part, or for any other reason), each party knowingly, voluntarily, and intentionally waives any right to a trial by jury for that Dispute. Each party acknowledges that this waiver has been negotiated, has had the opportunity to consult counsel before agreeing to these Terms, and is a material inducement for the other party to enter into these Terms.
17. Export Control and Sanctions
You represent and warrant that you are not (a) located in, under the control of, or a national or resident of any jurisdiction subject to comprehensive U.S. economic sanctions (currently including but not limited to Cuba, Iran, North Korea, Syria, and the Crimea, Donetsk, and Luhansk regions of Ukraine) or any other jurisdiction subsequently added to that list; (b) listed on the U.S. Department of the Treasury's Office of Foreign Assets Control Specially Designated Nationals List, the U.S. Department of Commerce Entity List, or any equivalent list maintained by another competent authority; or (c) acting on behalf of any person described in (a) or (b). You agree not to use the Services in violation of any U.S. export control or sanctions law or regulation.
18. Intellectual Property Concerns
If you believe that any content delivered to you by Web Cited (including any deliverable) infringes a third-party copyright, trademark, patent, or other intellectual property right, please contact hello@web-cited.com with a description of the alleged infringement, the URL or document reference of the affected deliverable, the rights you claim are infringed, and your contact information. Web Cited will review and respond within ten (10) Business Days. Web Cited reserves the right to remove, modify, or replace any deliverable that we determine in good faith to infringe a third-party right.
This is a customer-service intake for intellectual property concerns. For the formal notice procedure under the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512, see the DMCA notice and counter-notice procedure. Aliso LLC is registered with the United States Copyright Office as the designated DMCA agent for Web Cited and its sister products.
19. General Provisions
19.1 Entire agreement
These Terms, together with any scope email, invoice, or written agreement signed by both parties referencing a specific engagement, constitute the entire agreement between you and Web Cited regarding the Site and Services. They supersede any prior or contemporaneous agreements, communications, or understandings, written or oral.
19.2 Order of precedence
In the event of a conflict between these Terms and a separately signed written agreement referencing a specific engagement, the signed agreement controls for that engagement. In the event of a conflict between these Terms and a scope email, these Terms control except as to the engagement-specific scope, fee, and turnaround documented in the scope email, which controls.
19.3 Severability
If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect, and the invalid provision will be replaced by a valid provision that most closely matches the original intent.
19.4 No waiver
The failure of either party to enforce any provision of these Terms is not a waiver of that provision or of any other provision.
19.5 Assignment
You may not assign these Terms or any rights under them without Web Cited's prior written consent. Web Cited may assign these Terms in connection with a merger, acquisition, sale of assets, or operation of law. Any attempted assignment in violation of this Section is void.
19.6 Force majeure
Neither party is liable for failure to perform any obligation under these Terms (other than payment obligations) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil disturbance, labor disputes, third-party service outages, or government action. The affected party will use reasonable efforts to resume performance.
19.7 Independent contractor; no agency or fiduciary duty
Web Cited acts as an independent service provider in performing the Services. These Terms do not create any partnership, joint venture, agency, employment, fiduciary, or franchise relationship between you and Web Cited. Web Cited owes you no fiduciary duty, and Web Cited is not a partner with you in the execution of any audit recommendation. Each party is responsible for its own decisions regarding the Services and any related implementation.
19.8 Notices
Notices to Web Cited must be sent by email to hello@web-cited.com. Notices to you will be sent to the email address you provided on intake or last updated in your communications with Web Cited.
Email-delivery responsibility. You are responsible for ensuring that your email environment can receive notices from Web Cited. This includes (a) allowlisting the @web-cited.com and @mail.web-cited.com sending domains in your mail filters; (b) configuring inbox rules so that automated transactional emails (audit-related, monitoring-related, subscription-related) are not silently filed to spam, promotions, or other quarantined folders; (c) ensuring that any mail forwarding, alias, or distribution-list configuration upstream of your inbox correctly forwards Web Cited's notices; and (d) promptly notifying Web Cited of email-address changes. Web Cited's notice obligation is satisfied upon transmission to the email address you provided; Web Cited is not responsible for non-receipt due to customer-side spam filtering, mailbox-full conditions, mail-forwarding misconfiguration, allowlist gaps, or other delivery failures outside Web Cited's reasonable control.
19.9 Survival
Sections 4.7 (Deliverable acceptance, to the extent the acceptance window has not yet closed at termination), 5.2 (to the extent relating to record retention), 5.5, 5.6, 6.3, 6.4, 6.5, 6.6, 6.7, 6.8, 7 (Warranties), 8 (Intellectual Property), 9 (Confidentiality and Data Security), 11 (Publicity), 12 (Limitation of Liability), 13 (Indemnification), 15 (Governing Law), 16 (Arbitration), 17 (Export Control), 18 (Intellectual Property Concerns), and 19 (General Provisions) survive any termination or expiration of these Terms.
19.10 Electronic communications and electronic signatures
You consent to receive notices, agreements, and other communications from Web Cited by electronic means, including email and through the Site. You agree that electronic communications and click-through assent satisfy any legal requirement that such communications or agreements be in writing, and that an electronic signature has the same legal effect as a handwritten one.
Click-through assent implementation. The intake form on the Site requires affirmative click-through assent via a labeled checkbox referencing these Terms by hyperlink to a dated version of this page. Web Cited records, for each intake submission, the timestamp of the assent event, the email address used, the IP address of the submitting client, the user-agent string, and the version of these Terms (as identified by the "Last updated" date in the header) in effect at the time of assent. Web Cited retains these assent logs for the longer of (i) the duration of the engagement plus four (4) years and (ii) any applicable statute of limitations period for claims arising from the engagement. This retention window is tied to the limitations period under California Code of Civil Procedure section 337 (written contract) and analogous statutes for related claim types; it is not a tax-records retention period.
19.11 No exclusivity
Each engagement is non-exclusive. Nothing in these Terms restricts Web Cited from performing audits, advisory services, or any other Services for any other person or entity, including any direct or indirect competitor of yours. Web Cited owes you no exclusivity, non-compete, restraint-of-trade, or right-of-first-refusal obligation, and Web Cited may engage with multiple customers operating in the same industry, category, or geography concurrently. The confidentiality obligations in Section 9 are the sole protection for Customer Content and Confidential Information against this engagement pattern, and you agree those obligations are sufficient. This Section does not limit Web Cited's obligations under Section 9.
20. Contact
Questions about these Terms can be sent to hello@web-cited.com.
Aliso LLC
d/b/a Web Cited
A California limited liability company
Orange County, California