Same 8-section audit report at every tier. SXO Audit and Enterprise scale up scope (URLs, prompts, competitors) and add the Playbook HTML implementation companion. Enterprise covers up to 3 brands with cross-brand strategy.
| Feature What you get at each tier. Values are fixed; nothing is sold as an upcharge after intake. |
Pulse, one-time
Pulse$1,500
|
Flagship, one-time
SXO AuditMost teams pick this
$5,000
|
Enterprise, one-time
Enterprise$12,500
|
|---|---|---|---|
| Audit scope | |||
| Brands | 1 | 1 | up to 3 |
| URLs audited (per brand) | 10 | 25 | 25 |
| Buyer-question prompts (per brand) | 10 | 25 | 25 |
| Competitors benchmarked (per brand) | up to 2 | up to 4 | up to 4 |
| LLM engines tested | 4ChatGPT, Perplexity, Gemini, Claude | 4ChatGPT, Perplexity, Gemini, Claude | 4ChatGPT, Perplexity, Gemini, Claude |
| Deliverables | |||
| Audit Report PDF (8 sections, same depth at every tier) | Yesexec, state, citations, findings, roadmap, schema, handoff, method | Yesexec, state, citations, findings, roadmap, schema, handoff, method | Yesper brand, plus portfolio summary |
| Per-page JSON-LD Schema Pack ZIP | Yes10 URLs | Yes25 URLs | Yes25 URLs per brand |
| Playbook HTML implementation companion | Not includedorder SXO Audit or Enterprise to receive the Playbook | Yes | Yesper brand |
| Cross-brand strategy + cannibalization analysis | Not included | Not included | YesEnterprise only, requires 2+ brands |
| Engagement | |||
| Async follow-up Q&A window | none | 30 days | 60 days |
| Turnaround | 3 business days | 5 business days | 10 business days |
| Start a Pulse | Start an SXO Audit | Start Enterprise | |
You pay once. You get a plan.
Subscription tools in this category charge $200-$2,000 a month to watch your citation share. The dashboard doesn't fix anything - it measures the same problem, forever. We sell the opposite.
| What you're buying | Web Cited (one-time) | Monitoring subscription (monthly) |
|---|---|---|
| Fee structure | One fee, one invoice, one audit. Re-audit when you want a re-read - never required. | Recurring monthly charge. Stop paying and the dashboard goes dark. |
| Deliverable | A written audit with a prioritized fix backlog, a per-page JSON-LD schema pack, and an owner + effort + expected impact for every recommendation. | A live dashboard of citation share + alerts when something changes. |
| What produces results | Your team (or your agency) implementing the fixes we prescribe. | Still your team - the dashboard just tells you the problem didn't go away. |
| What we guarantee | The audit, the schema pack, the fix backlog, the turnaround window, the price. | Data freshness and uptime. |
| What nobody can guarantee | That ChatGPT, Gemini, Perplexity, Claude, Bing/Copilot, or Google AI Overviews will cite you. Citation outcomes depend on execution, the market, and model changes outside any vendor's control. Anyone who promises citations is selling a forecast, not a product. | |
Web Cited in context.
Mid-market and enterprise buyers usually benchmark us against five alternatives. Here's the honest comparison at the flagship price point.
| Option | Typical cost | What you get | What you don't |
|---|---|---|---|
| Web Cited SXO Audit | $5,000 one-time | SEO + AEO + GEO + entity + off-site, prioritized fix backlog, per-page schema pack, 30-day async Q&A. | Ongoing retainer, content production, link building. |
| Big-agency SEO audit | $15,000-$40,000 | Deep traditional SEO + brand thought leadership. | Generative-engine citation analysis, off-site content work, fast turnaround. |
| GEO (Generative Engine Optimization)/AEO (Answer Engine Optimization) specialist one-time audit | $5,000-$10,000 | Focused generative-engine citation analysis and AI visibility snapshot for a single brand. | Classic SEO, entity coverage, off-site content audit, schema pack, prioritized fix backlog. |
| AI-native auditor dashboards | $200-$2,000/mo subscription | Recurring GEO citation telemetry in a dashboard. | Opinionated fix list, schema pack, a human who tells you what to do about the data. |
| Freelance SEO consultant | $2,000-$6,000 | Tactical SEO fixes, variable depth. | Multi-engine prompt testing, structured citation scoring, per-page schema pack. |
Common questions.
If your question isn't here, send us a note and we'll respond inside one business day. Support & FAQ covers more detail on logistics, scope changes, refunds, and methodology.
Why is being cited and mentioned by AI valuable for my brand?
When ChatGPT, Claude, Gemini, or Perplexity answers a buyer's question, the brands the model names get evaluated. Brands the model does not name effectively don't exist for that buyer. Citation in an AI answer is the new equivalent of ranking on the first page of search: it is how today's buyers learn which vendors solve a problem and which to shortlist. A brand with strong citation share gets pulled into the conversation; a brand with none has to spend more on paid demand to get considered at all.
Are AI searches really replacing traditional search?
Buyer behavior is shifting fast. Public studies from Gartner, BrightEdge, and others project that traditional search volume will drop materially over the next several years as users move research-style queries (long, comparison, and how-to questions, the kind that drive Business-to-Business and considered purchases) into ChatGPT, Claude, Gemini, and Perplexity. Google itself now answers many of those queries inside its AI Overview panel without sending the click downstream. Classic Search Engine Optimization (SEO) is not dead, but the surface where buyers form opinions has expanded beyond the ten blue links. Brands that aren't visible on the new surfaces lose the consideration step entirely.
What is the difference between SEO, AEO, and GEO?
Search Engine Optimization (SEO) optimizes for ranking inside classical search engines like Google and Bing, where the result is a ranked list of links. Answer Engine Optimization (AEO) optimizes for being the source an answer engine quotes when it composes a direct answer, including Google's AI Overview, Bing Copilot answers, and standalone answer surfaces. Generative Engine Optimization (GEO) optimizes for being cited and named by generative Large Language Models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity when they generate longer-form responses. The three overlap in practice (structured data, clear authorship, answer-first content, and crawler accessibility help all three); the differences are in measurement and in which surfaces get the most weight.
Will classic SEO alone get my brand cited by AI engines?
No. Classic Search Engine Optimization (SEO) is necessary but not sufficient. AI engines reward signals that traditional ranking does not weight heavily: server-rendered Hypertext Markup Language (HTML) that AI crawlers can read without JavaScript, JSON-LD (JavaScript Object Notation for Linked Data) structured data that names entities and relationships, answer-first extraction blocks, citations and footnotes that substantiate claims, and visible authorship with real expertise. A site that ranks well in Google can still be invisible to ChatGPT or Claude if its primary content only appears after JavaScript runs, if it lacks Organization or Product structured data, or if the prose buries answers under marketing copy.
Are the tier prices truly fixed?
Yes. Fixed scope, fixed price, written down. The only variable is sites with more than the scoped number of brands or subdomains - we'll flag any scope concern by email before sending an invoice.
How do I pick between Pulse, SXO Audit, and Enterprise?
All three tiers run the same SEO, AEO, GEO, entity, and off-site audit; every tier delivers the 8-section audit report PDF. What scales across tiers is scope volume and the implementation companion. Pulse covers 1 brand at 10 URLs, 10 prompts, and up to 2 competitors (3-business-day turnaround, no Playbook). SXO Audit covers 1 brand at 25 URLs, 25 prompts, and up to 4 competitors, and adds the Playbook HTML implementation companion (5-business-day turnaround, 30 days of async follow-up). Enterprise covers up to 3 brands at the SXO Audit per-brand scope, plus a cross-brand strategy and cannibalization analysis (10-business-day turnaround, 60 days of async follow-up).
How is this different from a traditional SEO audit?
Traditional SEO audits focus on google.com. We test Google, Bing, Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude - then score citation share per prompt. The SEO work is included; it's just a subset of the surface we cover.
What does the JSON-LD schema pack include?
Per-page, paste-ready JSON-LD blocks for your highest-value URLs. Each page is classified (Article, Product, Service, FAQPage, HowTo, Organization, Breadcrumb, Review, etc.), populated with your scraped content, and pre-validated against the Schema.org validator and Google's Rich Results Test.
Will I have to jump on a sales or onboarding call?
No. The entire engagement is asynchronous. Intake is a web form. Scope confirmation, clarifications, and follow-up questions all happen by email. You can run the whole engagement on your own schedule.
Do you offer ongoing retainers or subscriptions?
No. Web Cited sells one-time audits only. No managed services, content production, link building, or tracking subscriptions. If you need those, we can recommend specialists - we don't take referral fees.
Can you work under a DPA / NDA / MSA?
Yes. We sign standard enterprise DPAs and NDAs, and we can work under a buyer-paper MSA if one is required. We do not bill for legal review.
Who runs the audit?
A senior practitioner - not a junior account handler. See About for our positioning.
Three tiers. Public. No sales calls.
Pick a tier, submit the intake form, and we take it from there.