The cycle

Set it once. Read every week.

Setup is one form: your prompts, the URLs that should rank, and the competitors to track. No sales call, no credential sharing, no kickoff meeting. Want to see the methodology in miniature first? The Free Snapshot runs one prompt against one engine in five seconds.

  1. Step 01

    Choose your prompts

    Watch Command

    Pick the buyer questions you want to win - 10 prompts on Watch, 25 on Command - plus the URLs that should be cited and up to 2 (Watch) or 4 (Command) competitors to track. It all comes from public-web data and what you enter at signup. No logins, no credentials, no CMS access.

    Your time: the signup form. That's it.

  2. Step 02

    Your first reading is a full audit

    Watch Command

    Within a week, your first reading ships the complete deliverable: the SXO Report PDF, the Playbook implementation hub, a prioritized fix backlog, and a per-page JSON-LD schema pack for your URLs. It is the same artifact a one-time audit produces - here it is the starting line, not the finish.

    What you receive: Report PDF, Playbook, fix backlog, schema pack.

  3. Step 03

    Weekly citation readings

    Watch Command

    Every week after that, your prompts run across 6 AI engines - ChatGPT, Perplexity, Gemini, Claude, Grok, and DeepSeek - three times each, plus Bing organic and Google AI Overview presence. Because LLM answers are non-deterministic, we aggregate the trials and report average citation share with 95% confidence intervals, never a single-run snapshot. The reading lands in your inbox.

    What you receive: A weekly reading report by email. Nothing to log in to.

  4. Step 04

    Trends you can trust

    Watch Command

    One week of LLM answers is noise; four weeks is a signal. A 4-week rolling average separates real movement from variance, so you know whether a fix actually landed. Command keeps per-prompt history, so you can see exactly which questions you're winning and which you're losing.

    Command adds: Per-prompt history across every reading.

  5. Step 05

    Adjust your slots

    Watch Command

    Swap a prompt, add a URL, or change a competitor whenever your priorities move. Edits take effect at the next reading at no extra cost; a swapped prompt starts a fresh trend, so the numbers stay honest. Your site and schema re-scan monthly, with on-demand re-runs when you need them - one a month on Watch, four on Command.

    Your time: Edit from your private link. Changes apply next reading.

  6. Step 06

    Manage without an account

    Watch Command

    Everything lives behind a private capability URL and the Stripe billing portal: no password to lose, no seat to provision, nothing for IT to approve. Cancel anytime. Email questions are answered within one business day, every week you subscribe.

    No logins. Cancel anytime from the portal.

Operating principles

What we won't do.

Good monitoring is opinionated. Here's what's out of scope - by design.

No logins
Everything runs from a private capability URL and the Stripe billing portal. No password to set, no seat to provision, nothing for IT to approve.
No lock-in
Month to month. Cancel anytime from the billing portal. The reading has to earn the next month - that's the whole model.
No content production
We tell you exactly what to write and where the schema gaps are. We won't write it. You keep the voice, the bylines, and the margin.
No vanity scores
There is no "SXO score out of 100." We report citation share against the real buyer prompts you chose, with confidence intervals.
Start

Start monitoring. Get your first reading.

Watch is $49/mo for 10 prompts; Command is $99/mo for 25 with per-prompt history. Your first weekly reading ships the full report and fix list. Prefer a one-time audit? Custom engagements are quoted per scope.

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