Most audit tools default to a static PDF export or an in-app dashboard. The first reads as commodity; the second locks the work behind a login the implementation team does not have. We ship three artifacts side by side, each formatted for the team that will actually use it: the PDF report, the Playbook implementation companion, and the Schema Pack ZIP.
A premium, printable narrative report. Executive summary, citation state, competitive position, themed findings, prioritized roadmap, schema pack coverage, implementation handoff. Designed to read as a McKinsey-grade deliverable, not a dashboard export. The artifact you forward to the CEO.
An interactive web hub at a private URL: 7 tabs covering overview, findings, schema, priority backlog, prompts, library of best practices, and FAQ. Copy-paste ready. Brand-switcher when you order Enterprise. Lives 12 months from delivery, no login required, deep-linkable so you can forward a specific section to a specific owner.
A zipped folder of paste-ready JSON-LD (JavaScript Object Notation for Linked Data) blocks, one per audited URL, pre-validated against Schema.org and Google Rich Results Test. Drop into your CMS or Next.js metadata; ship in your next PR.
Format is a pricing lever most generative-engine and AEO tools leave on the table. A static PDF reads as commodity work; a structured, interactive, personalized deliverable reads as premium. The multiple artifacts together let the same audit serve different audiences without forcing any of them to translate.
A reading maps how humans, search engines, and AI models find, quote, and cite your business - and your first one pairs that with a prioritized fix backlog and a per-page schema pack.
Most tools check your HTML. Web Cited checks the AI's answer.
Crawlability, indexation, Core Web Vitals, internal linking, keyword coverage, title/meta hygiene, schema markup, OpenGraph/social tags, and E-E-A-T signals. Unlike traditional search crawlers, large language models do not render JavaScript. If your schema markup or key content loads client-side, the AI never sees it.
SERP feature presence (featured snippets, People-Also-Ask, Google AI Overviews) and structured Q&A content.
Citation share across ChatGPT, Perplexity, Gemini, Claude, Grok, and DeepSeek for your priority prompts; brand-presence and rank checks on Bing organic and Google AI Overview. Source-page analysis and llms.txt validation so you know why you were cited (or not). Every citation check runs as a live query, not against cached training data. And because LLM answers are non-deterministic, each prompt runs three times per engine - we report average citation share with 95% confidence intervals, not a point estimate that could reverse on re-run.
YouTube, Wikipedia, Google Knowledge Graph, Wikidata, and Google Business Profile: the off-site pages and records that LLMs and answer engines quote when they write their answers.
<script type="application/ld+json"> blocks tailored to each priority page's content type - pre-validated against Schema.org and Google's Rich Results Test.Prefer a one-time engagement, or running up to three brands? Same methodology, quoted per scope. Submit the custom intake and the quote arrives with your scope confirmation.
Scoped for English-language answer engines. Multilingual or non-English-market audits are available as a custom engagement. Send us a note for a scoped quote.
The product. Watch ($49/mo) reads 10 buyer prompts weekly; Command ($99/mo) reads 25 with per-prompt history. Every reading runs across ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek with 3 trials per engine, and your first reading ships the full report, fix list, and schema pack above.
After your team has shipped the recommendations, we run a second-pass audit to measure citation lift and rebuild the priority stack. Quoted per engagement.
If you're on a monitoring plan, your monthly delta reports already show citation lift. Re-audits are for one-off measurement after implementation.
We don't offer ongoing retainers, content production, link building, or managed services. If that's what you need, we'll happily recommend partners.
Every SXO Audit produces two artifacts: a printable PDF and an interactive Playbook with seven tabs of remediation depth. Snippets below are from a sample audit run against claimzilla.example, a fabricated B2C insurance comparison site. Want the full sample? Email us and we'll send the PDF + Playbook URL.
Written scope, weekly readings, cancel anytime. A report your team can actually ship from.