Deliverables

What you receive (and why the format matters)

Most audit tools default to a static PDF export or an in-app dashboard. The first reads as commodity; the second locks the work behind a login the implementation team does not have. We ship multiple artifacts side by side, each formatted for the team that will actually use it. Pulse ships two artifacts: the PDF report and the Schema Pack. SXO Audit and Enterprise ship all three (PDF, Playbook, Schema Pack), scaled to the tier's scope.

A · The SXO Report PDF

For the executive desk

A premium, printable narrative report. Executive summary, citation state, competitive position, themed findings, prioritized roadmap, schema pack coverage, implementation handoff. Designed to read as a McKinsey-grade deliverable, not a dashboard export. The artifact you forward to the CEO.

B · The Playbook

For the implementation team

An interactive web hub at a private URL: 7 tabs covering overview, findings, schema, priority backlog, prompts, library of best practices, and FAQ. Copy-paste ready. Brand-switcher when you order Enterprise. Lives 12 months from delivery, no login required, deep-linkable so you can forward a specific section to a specific owner.

C · The Schema Pack

For the engineer

A zipped folder of paste-ready JSON-LD (JavaScript Object Notation for Linked Data) blocks, one per audited URL, pre-validated against Schema.org and Google Rich Results Test. Drop into your CMS or Next.js metadata; ship in your next PR.

Format is a pricing lever most generative-engine and AEO tools leave on the table. A static PDF reads as commodity work; a structured, interactive, personalized deliverable reads as premium. The multiple artifacts together let the same audit serve different audiences without forcing any of them to translate.

01 - Pulse · $1,500

Pulse

ONE-TIME · 3 BUSINESS DAYS · ASYNC

A focused generative-engine visibility check. Single brand, up to 10 URLs, up to 10 priority buyer questions across 4 LLM engines (ChatGPT, Perplexity, Gemini, Claude), plus Bing organic and Google AI Overview brand-presence checks. Citation-share scorecard plus a per-page JSON-LD schema pack for the audited URLs.

Scope

Citation scorecard for up to 10 buyer-question promptsHow often you, your competitors, and the open web get cited for the prompts that matter most.
Citation-share scorecard vs. up to 2 competitorsSide-by-side prompt-level citation counts for you and your top 2 named competitors so you can see exactly where you are being skipped.
Per-page JSON-LD schema packPaste-ready structured data for your highest-leverage pages, pre-validated against Schema.org and Google's Rich Results Test.
One-page exec summaryThe two findings most likely to move your citation share inside a quarter.
14-day async Q&AEmail follow-up window after delivery.

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02 - Flagship · $5,000

SXO Audit

ONE-TIME · 5 BUSINESS DAYS · ASYNC

The flagship. A comprehensive, actionable, sitewide audit of how humans, search engines, and AI models find, quote, and cite your business - paired with a prioritized fix backlog and a per-page schema pack.

Most tools check your HTML. Web Cited checks the AI's answer.

What it covers

A · SEO

Classic Search

Crawlability, indexation, Core Web Vitals, internal linking, keyword coverage, title/meta hygiene, schema markup, OpenGraph/social tags, and E-E-A-T signals. Unlike traditional search crawlers, large language models do not render JavaScript. If your schema markup or key content loads client-side, the AI never sees it.

B · AEO

Answer Engines

SERP feature presence (featured snippets, People-Also-Ask, Google AI Overviews) and structured Q&A content.

C · GEO (Generative Engine Optimization)

Generative Engines

Citation share across ChatGPT, Perplexity, Gemini, and Claude for your priority prompts; brand-presence and rank checks on Bing organic and Google AI Overview. Source-page analysis and llms.txt validation so you know why you were cited (or not). Every citation check runs as a live query, not against cached training data, so results reflect what AI systems say about your business today.

D · Discoverability

Content & Surfaces

YouTube, Wikipedia, Google Knowledge Graph, Wikidata, and Google Business Profile: the off-site pages and records that LLMs and answer engines quote when they write their answers.

What you receive

The SXO ReportOne comprehensive, actionable, sitewide report covering SEO, AEO, GEO, entity presence, and off-site discoverability - structured so a product marketer, an SEO lead, and an engineer can each act from their own section.
Competitive citation matrixPrompt-by-prompt, engine-by-engine map of where your competitors are being cited and you are not.
Citation-share scorecard vs. 2 to 4 primary competitorsPer-prompt and per-engine citation counts for you and the 2 to 4 competitors you name on intake, surfaced as a single readable scorecard.
Prioritized fix backlogEvery recommendation tagged with owner, effort estimate, expected impact, and acceptance criteria.
Per-page JSON-LD schema pack for up to 25 URLsPaste-ready <script type="application/ld+json"> blocks tailored to each priority page's content type - pre-validated against Schema.org and Google's Rich Results Test.
30-day async Q&AEmail questions answered for a month after delivery, so the report actually gets implemented.

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03 - Enterprise · $12,500

Enterprise

ONE-TIME · 10 BUSINESS DAYS · ASYNC

For multi-brand portfolios. Same methodology as the SXO Audit, scaled across up to three brands, with a per-brand prompt grid and a per-brand fix backlog.

Adds on top of the Audit

Up to 3 brandsRun the full methodology across a multi-brand portfolio in one engagement.
Up to 25 buyer-question prompts per brandTested across 4 LLM engines (ChatGPT, Perplexity, Gemini, Claude) per brand. Bing organic and Google AI Overview brand-presence checks add a fifth and sixth signal per brand.
Schema pack for up to 25 URLs per brandPer-brand JSON-LD coverage scaled to your portfolio.
60-day async Q&ADouble the implementation support window.

Scoped for English-language answer engines. Multilingual or non-English-market audits are available as a custom engagement. Send us a note for a scoped quote.

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04 - On request

Re-audits & advisory

After your team has shipped the recommendations, we run a second-pass audit to measure citation lift and rebuild the priority stack. Quoted per engagement - usually between $3,500 and $6,500 depending on scope.

We don't offer ongoing retainers, content production, link building, or managed services. If that's what you need, we'll happily recommend partners.

What you get

A real report. Not a pitch deck.

Every SXO Audit produces two artifacts: a printable PDF and an interactive Playbook with seven tabs of remediation depth. Snippets below are from a sample audit run against claimzilla.example, a fabricated B2C insurance comparison site. Want the full sample? Email us and we'll send the PDF + Playbook URL.

Three tiers. One discipline. Zero retainer.